[[{“value”:”Walking tours today are the same as they were 25 years ago—in fact, they’re much like when Thomas Cook led his first tour in the 19th century. However, change is on the horizon—and it’s coming fast.
With this bold statement, Alex Bainbridge, CEO Autoura offered at Arival’s flagship European event this week, a forward-looking session on the future of guided experiences showing how artificial intelligence is poised to radically reshape the guided tour sector—and why tour operators must adapt to stay relevant.”}]]
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