Hilton has announced the signing of Spark by Hilton Makkah Aziziyah in partnership with Al Musbah Group, marking the debut of the premium economy brand in Saudi Arabia. Expected to open later this year, the new signing bolsters Hilton’s continued growth in the Kingdom and strengthens its presence in one of the region’s most dynamic markets. With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia this year.
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