Google has officially launched its new AI feature, AI Overviews, in nine European countries, which will alter how users enginage with the traditional search engine. This innovation has sparked significant discussion within the digital marketing and tourism sectors, where search engine visibility is crucial for attracting users. Civitatis, the leading platform for carefully selected Spanish-language tours and activities worldwide, has analyzed the impact of AI Overviews on organic traffic and how it could affect company strategies.
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