ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico. Messe Berlin announced this today at a press conference at ITB Berlin and signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco. At the same time, ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on travel trends in the Americas in 2024.
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