Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately USD 3.4 trillion in the first seven months of 2024, according to UN Tourism statistics. Given this magnitude, the International Tourism Trade Fair, which closed its last edition with more than 250,000 attendees and the participation of 9,000 companies representing 152 countries, aligns itself with the global challenge facing the industry and reinforces its commitment to the promotion of responsible tourism, inviting its professionals to strengthen their pride of belonging.
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