[[{“value”:”A new report from Arival, the leading in-destination experiences industry community, reveals a pressing need for increased technology adoption among tour, activity, and attraction operators. Despite the significant growth of online channels, many operators still lack modern booking systems, potentially hindering their efficiency and ability to compete in an increasingly digital marketplace.
The report, titled “The Global Operator Landscape: The State of Experiences, 3rd Edition”, is Arival’s largest ever study, surveying more than 7,000 operators. It highlights that almost two in five operators globally still do not have a reservation system. This is even though online travel agencies (OTAs) now account for nearly one in three bookings for tour and activity operators. “}]]
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