VISIT DENVER, the City of Denver’s official tourism sales and marketing agency, have announced that in 2023 Denver welcomed a record 37.4 million domestic visitors, a 3% increase over the previous record set in 2022. This record number of visitors also spent more money in Denver than ever before, generating $10.3 billion in tourism revenue, outpacing last year’s record amount of $9.4 billion by almost 10%.
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